Captivating readers with your Digital Magazine content

 

digital magazine

To get the readers glued to your digital magazine, the first and the foremost requirement is to present rich and crisp content. Glossy covers, sensational headers, and great marketing may increase the number of the first-time reader of your digital magazine but it is the versatility of the subject matter that will retain the readers.

With the exponential increase in the smartphone user population, it is now imperative that the content of your digital magazine is enriched with high quality and innovative images, videos, or gif. Due to the small screen size of the smartphones, many people nowadays prefer short sentences and small paragraphs. The introduction of visual contents like video, images, and gif will more than compensate for the limitation of keeping the text content minimal. 

Following are five tips to keep your readers captivated –

1. Innovative and targeted content tailored for different platforms

Gone are the days when one could remain happy and proud by posting the copy of its print magazine’s content into its digital magazine. The readers of the digital contents of a magazine through a smartphone prefer to skim read the articles. This implies that the readers enjoy short paragraphs and graphic illustrations. Providing high-resolution images also carries a great significance due to the high resolutions of the present day smartphone displays. You won’t want your images to smudge because of its low quality. At the same time, the readers using desktop displays to read the magazine would love to read larger textual contents. It is therefore very important to design mobile and desktop version wherein even the contents are creatively altered rather than just changing the look.

2. Introduce personal touch to your write-ups

Merely publishing facts in your online magazines will not serve the purpose anymore as information is available everywhere. One will not read your magazine to gather information but to get insight into the subject matter through the expertise of the author. One best way to include expertise in your article is to add a personal touch by sharing certain personal experiences. People nowadays favor getting an opinion and expert view on the subject matter. You may want guest contribution for your magazine to add value through diverse personal insights.

3. Experiment with different content structures

Try incorporating a video or image or a gif into your online magazine’s contents. The diversity in the content type keeps the audience anticipating. Moreover, at times illustration and assistance of video content greatly enhance the comprehension associated with the subject matter.

4. Be interactive

Always have a comment section for the readers to pitch in their voices. It is as important to be responsive as to moderate the comments. A responsive interactive interface through comments or counter articles greatly enhances the engagement of the readers with the magazine.

5. Share it in customized forms

No content is good content unless discovered by readers. You must present your online magazine content to your readers by sharing through different platforms like social media. You can’t expect a great result by sharing the same content everywhere. Sharing everything everywhere is analogous to overcrowding on each platform. You have to share specific contents to specified media as per the reader's past choices.

6. Maintain the flow of content

Sharing opined and personal insights have the risk of appearing in promotional writing. People hate promotional contents. Be careful to link each and every section of your write up flawlessly. This keeps the readers interested and eliminates the chance of being viewed as promotional content.