Top 4 Ways to Drive More Traffic to Your Website Through Your Digital Magazine Content

Traffic is like the lifeblood for every website/business. Sure, content matters. But you can’t rely on your awesome content to do the talking. It is important to find ways to get the eyes on it. Traffic is what’s responsible for the growth of your website. If you can’t figure out a way to get the audience to your content, it will be a tough journey for you in the digital world. If you are publishing a digital magazine as well then you have a great opportunity to drive traffic to your website through it.

Here are the top 4 ways in which you can drive traffic to your website through your digital magazine content –

1   Magazine readers are engaging and Interlinking is the key.

Marketing is only effective when it reaches the right audience and customers. And magazine readers are probably already those people who are interested in your content. So why not interlink content of your website and magazine? Provide them with options to read the full articles on the website or add a ‘premium content’ category which is only available on the website for your subscribers. Keep a website-exclusive content to gain more leads.

2    Advertise your Website on the Digital Magazine.

Yes, it is your own publication. But still, you need to advertise your website on the same. This is because, magazine readers don’t just look at the ads and move on, they interact with them. When something catches their eye they are more likely to turn to the blog for more information than any other customer. Keeping in mind that your magazine generates new leads, you can get an increase in regular traffic too. Also, people seeing your ad are likely to pass it along to their friends. Hence, multiplying your reach beyond the magazine’s officially noted readership.

 

     Organize a Contest or a Giveaway and tell people about it through the Magazine.

Linking directly to your website is not enough when it comes to driving traffic from the magazine. To get more traffic on the website, include a giveaway in your digital magazine. Giveaway is a fairly new way to get customers to your website. You can organize a giveaway or a contest and upload it in the magazine.

Usually, publishers ask the readers to visit their website or some particular links to gain a particular number of entries in the giveaway. You can also ask them to like your Facebook page or follow you on Twitter to make a base of followers. More the number of entries, more your website traffic. As for the readers, more number of entries mean more chances to win the giveaway. So it is a win-win situation for both the sides.

      Create Viral Content and make it Website-Exclusive.

Creating viral content is no magic trick now. You just need to pay attention to the sites that successfully create viral posts day in and day out. The first and foremost thing to keep in mind here is, to come up with catchy headlines. People will click to read your content if you get the headline right. Secondly, make content which the reader can connect to. Don’t offer your viral content for free on your digital magazine. But make it website-exclusive and ask the readers to come to the website to read it. Hence, helping you drive more traffic to your website through your digital magazine content.

Do you have any other ideas? Do you think that we missed something in this article? Let us know in the comments below.